The new report by Expert Market Research titled, ‘Global Household Cleaning Products Market Size, Report and Forecast 2023-2028’, gives an in-depth analysis of the global household cleaning products market, assessing the market based on its segments like product types, distribution channels, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2018-2028)
• Forecast CAGR (2023-2028):4.3%
The household cleaning products market is primarily driven by the growing uses of surface cleaners and kitchen cleaners in the households, the rising number of households owing to the rising number of nuclear families, increasing awareness regarding hygiene, and growing awareness regarding the health benefits of staying in a clean environment.
The cleaning products help clean the household environment effectively and prevent contaminants, germs, and bacteria from causing infectious diseases and various skin allergies. The increased importance of disinfecting and sanitising owing to the outbreak of the COVID-19 pandemic is expected to fuel the demand for various household cleaning products across the globe. The rising prevalence of skin allergies, allergies due to dust, and infectious diseases due to the dirty and unhygienic environment are expected to augment market growth during the forecast period.
Industry Definition and Major Segments
Cleaning solutions are an important component of our daily life. These products serve to fight against infection and improve quality of life in both direct and indirect ways. Detergents, toilet cleansers, surface cleaners, dishwashing products, and other household cleaning items are among the market’s most important components.
By product type, the market is segmented into:
• Laundry Detergents
• Surface Cleaners
• Dishwashing Products
• Others
Based on distribution channel, the market is divided into:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others
On the basis of region, the market is segmented into:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Market Trends
The increased household income due to the increased participation of women in employment, rise in the standard of living, and a rise of the middle class are significantly promoting the growth of the household cleaning products market across the globe. The rising adoption rate of modern equipment, such as dishwashers and washing machines, has had a substantial impact on the global use of cleaning products, such as laundry detergents and dishwashing detergents.
Further, in recent years, the market has been spurred by easy availability and increasing penetration of branded cleaning products through offline and online retail stores. Along with this, rapid growth in the demand for organic cleaning products is the various factors expected to drive the market’s growth during the forecast period.
Key Market Players
The major players in the market are Unilever PLC, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Procter & Gamble Company, Kao corporation, S.C. Johnson & Son Inc., and Colgate-Palmolive Company, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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