In this digital era, lots of small businesses are sprouting online, making it important for them to rank better than their competition. You must also be one of them looking for a solution that will help your business to rank better online.
Today, Google reviews have become a powerful tool and a great solution for businesses to improve their local SEO ranking, the title has talked about it. This factor has made many budding small businesses integrate Google reviews into website.
However, Google reviews are not the direct ranking factor of your business. But they can demonstrate to search engines with strong signals about the credibility and trustworthiness of your business.
If you are wondering how the Google review will impact the SEO ranking of your online business then you are right place. This article will first take you through the impactfulness in local SEO.
Keep going to know about it all.
How Google Reviews Impacting The Local SEO Of Your Business?
The ever-evolving virtual world has today made Google reviews more important than before. The reports of Review Tracker from 2022 have said that Google presents 73% of the reviews on its platform. And 63.6% of the customers prefer to read them before redirecting themselves to a particular business website.
Thus, the above statistics make it clear that Google reviews work towards building a great online reputation for businesses. Not only that but Google reviews will also strengthen the SEO of your business which may not be clear to you. To make it clear the article has listed out points that Google reviews brought that ultimately boost the local SEO of your business.
1. Great social proof and trust-building
It has already been said that Google review is a very powerful tool for the business which works as a great social proof for the business. Wondering how? This is because all the Google reviews are words of experience from your previous customers that define the credibility of your business and help in building the trust of the potential customers of your business.
It has been found among potential customers that they trust an online business that has a large number of positive reviews. The more positive Google reviews your business has it makes your business is reliable and authentic it to your potential customers. Thus, it will be a great idea to add a Google review widget for showcasing Google reviews on the website. Hence, boosting the E-E-A-T of your business which stands for Experience, Expertise, Authoritativeness, and Trust lets Google determine the quality and reliability of your product.
2. It builds backlinks
Businesses are able to build worthy backlinks for their website when they integrate Google reviews into the website. This strategy helps businesses to boost the SEO performance of their website. The keywords in the Google reviews and the specific products help to build backlinks for your website in the search engine.
Thus, the ranking algorithm of Google receives signals from the backlinks of the high-authority websites. This will work towards enhancing the SERPs (Search Engine Result Page) ranking for your website.
3. Great user-generated content
You may not know but Google Review loves updated and relatable content which is user-generated content. Google reviews fills the void here that reviews are the best user-generated content which comes with a great opportunity for businesses like you.
The potential customers always go through the updated reviews online which gives them apt knowledge about products. Thus, it is very important for the businesses to keep their website updated with the constant flow of reviews. Also when your Google business profile continuously receives reviews from customers it helps Google to understand that your business is authentic. This will automatically have an effect on E-E-A-T and thus, improve the local SEO ranking of your business.
4. Optimized CTR (Click-Through Rate)
All the positive Google reviews on your business help to boost the CTR or Click-through Rate of your business. Before proceeding, let’s understand a little about click-through rates. So, CTR is best understood as the number of people who are visiting your website. The higher the Click-through Rate means your website is grabbing the attention of more people online.
If you look into this study of BrightLocal you will find that businesses are able to grab 25% more clicks who have 5-star ratings on Google than those that have only 3-star ratings. Along with that 56% of the potential customer chooses a business that has more positive Google reviews.
In The End
In this ever-evolving digital landscape, it has become very crucial for businesses to manage their Google reviews. This will help your business to secure a good place in the search results.
This article has talked about how Google reviews can be a great tool for your business to rank better in local SEO ranking. It has also mentioned the impactfulness of Google reviews that ultimately boost the local SEO of your business.
Thus, work on receiving more and more positive reviews for your Google business profile and also show Google reviews on the website to take your business to new heights.
