To begin with, it is interesting to understand what consumer trends are. These are new habits that can be maintained for a long time in society. Typically, they develop out of consumers’ needs and desires for innovation.
An example of this is home office work — which became a trend in the job market in 2020. That year, with social distancing presented as a measure to control the coronavirus, several people took their office routine home.
Soon, this behavior became standard, becoming a trend. In 2023, the home office is still being adopted by companies and their employees. For this reason, the work model is no longer a one-off measure and is becoming a reality in the business world.
However, it should be noted that a consumption trend can be incorporated by society in the long term or last for a short period. Still, companies that are mindful of expected behaviors can benefit from this — as you’ll understand later.
What are the top 10 consumer trends for 2023?
Check out 10 consumer trends for 2023 that are worth following!
1. Sustainability
In recent years, consumers are becoming more and more aware and concerned about environmental issues, as ecological problems are affecting their quality of life. Thus, it is possible to observe changes in habits in favor of sustainability.
Consequently, companies can incorporate this trend as a business strategy. Some ways to put this objective into practice are the use of recycled material in packaging and sustainable seals, the correct disposal of waste and the rational use of natural resources.
2. Humanization of brands
In recent years, consumers have taken a more active role in the purchasing process. This made them seek and desire a more human interaction rather than a robotic one. In this context, people began to value interaction with companies more.
Thus, businesses that interact with the public through various communication channels, such as social networks, can stand out. Humanization can also be related to other actions, such as the practice of social responsibility and the aforementioned sustainability.
3. Personalization
As you saw, brands needed to adapt to offer a more humanized service to the public. In addition, another consumer trend is the desire for personalization. That is, customers expect their needs to be translated into exclusive services and products.
Therefore, the company needs to know its customer in depth. Analyzing your audience’s data can be very useful in this task, as it allows you to obtain information about consumer behavior and preferences, making personalization possible.
4. Collaborative economy
The collaborative economy is a consumption trend that is based on the collective association of goods and services. With it, it is possible to reduce the exploitation of natural resources and avoid wasting energy, water, gas, etc. Therefore, it is also a way to save money.
Airbnb is one of the most famous examples of the sharing economy . After all, through this website, people can share their properties with travelers, helping those who want access to more affordable accommodation compared to hotels. However, there are several ways to exploit this trend.
5. Longevity
Due to the increase in life expectancy of Pak, population aging is a strong trend. This has generated impacts in the most diverse sectors of the economy, with emphasis on the areas of health and food.
But, with a consumer market adapted to youth, companies need to reinvent themselves to reach the older public. Thus, it is necessary to consider longevity as a tendency to know how to adequately serve the elderly portion of the population and take advantage of opportunities.
6. Guidelines and social causes
The increase in protests around the world supporting social and racial causes has drawn attention from society. Thus, there is a need for companies to pay attention to these guidelines — which may be even more relevant and dictate consumption trends in the coming years.
After all, consumers tend to value companies that stand in favor of a cause — whatever it may be. This happens, especially, with businesses that align their practice with their speeches. For this reason, it is worth paying attention to this movement.
7. Phigital
To serve all audiences, brands need to look for ways to integrate the online and offline environments. Therefore, the phygital strategy is a trend. It represents the combination of physical and digital and can occur, for example, when the company offers purchases on the website with withdrawals in the store.
Thus, this is yet another of the consumer trends for 2023 — and it is worth paying attention to and adapting to.
8. Desire for Convenience
As you’ve seen, consumers, spurred on by digital solutions, have become accustomed to convenience. After all, the internet and technology have made it possible to obtain a multitude of services and products without having to leave your home.
For example, it is no longer necessary to stand in long queues at bank branches to open an account or make payments. Now, all you have to do is install an application on your smartphone to access the service in just a few clicks.
There are several ways to take advantage of this trend and offer convenience to your customer. For example, investing in improving product delivery times, providing faster service, expanding payment methods and offering more communication channels in your business.
9. Equitable resilience
The scenario of health and economic uncertainties arising from a new reality has caused several people to face emotional and psychological disorders in the pandemic. In 2023, these consumers will certainly look for solutions that help them deal with their feelings.
Therefore, one of the consumption trends for the year is the search for solutions that can alleviate the stress and anxiety of the population. For example, physical stores can create calming environments and content producers can write self-help books.
Thus, it is possible to pay attention to this trend and identify how your business can meet this need of customers and potential new buyers.
10. Local trade
During the pandemic, neighborhood businesses saw their demand increase. This happened because the search for health security and quick access to consumer goods made people opt for local stores.
In addition, the new , more sustainable purchasing habits favored the option for this type of consumption. After all, buying from nearby producers and stores reduces the use of carbon dioxide-emitting transport, contributing to the preservation of the environment.
The expectation is that local trade continues to attract the attention of consumers. Therefore, this is one of the consumption trends that is worth keeping an eye on this year. If your business does not fit this scope, a good idea might be to partner with local stores.
