In 2023, becoming Instagram famous and making money as an influencer is within your reach. With over 1 billion monthly active users and over 500 million daily stories, Instagram remains the premier platform to build your brand and business.
The key is developing an authentic voice, posting eye-catching photos, engaging your followers, and partnering with brands.
With consistency and the right strategy, you can gain thousands of followers, land sponsorship deals, drive traffic to your website, and turn your passion into a lucrative career.
In this article, you’ll discover the latest tools and techniques to become an influencer, increase your followers, and monetize your account so you can get Instagram famous in 2023 and beyond.
The possibilities are endless if you follow the formula for influencer success. Check Now
Make Money as an Instagram Influencer in 2023
To become an influencer and make money on Instagram in 2023, you’ll need to build your following and work with brands. Focus on creating high-quality content, engaging with your followers, and partnering with companies that align with your account’s theme and values.
Grow Your Following
Post eye-catching photos and short videos in a consistent style at least once per day to gain new followers. Use relevant hashtags, tag brands and locations, and engage with your followers in the comments.
Run giveaways and contests to increase engagement. Collaborate with other influencers for cross-promotion.
Build Relationships with Brands
Once you have 5,000 to 10,000 engaged followers, you can start making money through brand sponsorships and partnerships. Email companies you genuinely like and use their products, explaining why you’re a good fit to promote their brand to your followers.
Be professional and highlight your follower metrics and engagement rates.
Negotiate a fair payment, which could include money, free products, or a combination.
Create Sponsored Content
Your followers will be able to tell if the content seems disingenuous. Tag the brand and use their branded hashtag to help them track the reach and engagement.
Some other ways to make money on Instagram include:
- Selling your own product or offering a service to your followers
- Using shopping tags to earn a commission on items you promote
- Licensing your photos and videos to brands, websites, and media companies for use on their social channels or websites
- Developing an interactive e-course or online program and selling access to your followers
If you follow these steps to build your audience, develop authentic brand relationships, create quality content, and explore multiple revenue streams, you’ll be well on your way to becoming a successful Instagram influencer and turning your passion into profit in 2023. Best of luck!
Curate Your Feed and Build Your Esthetic
To become Instagram famous in 2023 and start making money as an influencer, you must first curate an esthetically pleasing and cohesive feed.
Choose a theme or style that you want to focus on, such as travel, fashion, or food. Stick to that theme by posting consistently themed photos and short videos. Your followers should know what to expect when they visit your profile.
Take high-quality photos and capture interesting details. Use photo editing tools to achieve a consistent filter and color profile. Frame each photo uniquely while still fitting your theme.
Post photos at least once per day, and post Reels and Stories more frequently to boost engagement.
Write compelling captions for each post that match your brand voice and theme. Share personal stories; ask questions, and tag brands you feature. Use relevant hashtags, especially less popular ones with a few thousand posts where you have a better chance of being discovered.
Collaborate with other influencers in your niche. Do shoutouts for each other, comment on each other’s posts, and tag each other to reach new potential followers. Cross-promote on other social platforms like YouTube or TikTok.
Run contests and giveaways to increase comments, likes, and follows. Offer products, services, or discounts from brands you work with. Require contestants to follow you and tag friends for entries. Announce the winners on your feed.
A curated, cohesive and active Instagram presence along with smart collaboration and community engagement tactics will set you up to become a successful influencer making money from brand sponsorships and product promotions.
Build your audience in 2023 and the opportunities will follow.
Post Consistently and Engage With Your Followers
To gain influence and build an engaged following on Instagram in 2023, you must post consistently and interact with your followers.
Post new content on a regular schedule, such as once a day or a few times per week. Your followers will come to expect and look forward to your posts, and consistency shows you are committed to providing value.
When life events disrupt your schedule, be transparent with your followers about any temporary changes.
Engage with your followers through likes, comments, and replies. Respond to their comments and messages, and comment on their posts as well. Engagement is a two-way street, so show interest in the lives and content of those who follow you.
Ask open-ended questions in your posts and stories to spark discussions.
Run contests and giveaways to increase engagement. For example, ask followers to like a post and tag a friend to enter to win a prize. This spreads visibility to new potential followers and gives current followers an incentive to engage.
Post a variety of content, such as photos, short videos, stories, reels, and IGTV videos. Use a content calendar to plan different types of posts in advance. Mixing up your content will keep followers interested in your profile.
Collaborate with other influencers. For example, do a “takeover” of each other’s stories or profiles for a day, or create content together on a shared topic of interest. Cross-promotion to each other’s audiences is an opportunity to find new followers.
With consistency, engagement, a variety of content, contests, collaborations, and transparency, you can build a dedicated following and become Instagram famous, paving the way to becoming an influencer and monetizing your account.
Follow these best practices, and your influence and income potential on Instagram will grow over time.
Collaborate With Other Influencers
To gain more exposure and increase your follower count, collaborate with other influencers. Working with those who have a similar niche and audience can cross-promote your accounts and content to new potential followers.
Find Influencers With Overlapping Audiences
Search for influencers with 5,000 to 50,000 more followers than you who focus on related topics or areas of expertise. Check their content and engagement to ensure their audience would also be interested in your niche.
Reach out and suggest collaborating on a blog post, video, live stream, or takeover to cross-promote to each other’s audiences.
Do Cross-Promotions and Takeovers
Once you connect with other influencers, work together to spread awareness of each other’s accounts. You might feature them as a “guest expert” on your blog or podcast, have them take over your social media for a day, or create video content together.
In exchange, the other influencer will do the same to promote you to their audience.
Co-Create and Share Content
For an even bigger boost, co-create content together. Collaborating on a blog post, video, or webinar allows you to tap into each other’s knowledge and networks. Share the content across both of your social platforms to maximize views, likes, comments, and shares.
Your collaboration may even get picked up by others in your field, leading to additional exposure.
Stay in Touch and Continue Cross-Promoting
Once you’ve completed an initial collaboration, stay in contact with the other influencer and continue to support each other through cross-promotions, social media shoutouts, and co-creating content when the opportunity arises.
With regular collaboration and cross-promotion, you can gain thousands of new followers and advance your status as an industry leader.
Conclusion
Building your Instagram fame and becoming an influencer is challenging work that requires dedication and consistency. However, the rewards of making a living by promoting brands and products you genuinely care about can make the effort worthwhile.
By focusing on high-quality content, engaging with your followers, collaborating with other influencers, and working with brands that match your audience, you put yourself in the best position to achieve your goals.
Success on Instagram, as with most things, is often incremental – small improvements and optimizations over time that compound into something greater.
Stay patient and remember why you started this journey in the first place.
With hard work and persistence, you have the opportunity to turn your passion for Instagram into a profitable and impactful influencer business. The key is simply to start.
