We understand that the basic intent of your marketing content, like the case study, is to increase sales and generate more profit. And you want to make your case study a great success for your business. Stop wasting your time and money on paid tools for case study writing, as we have discovered a free tool for you.
Wordstream by LOCALIQ is a keyword-searching tool that you can use to search relevant keywords for your business. It helps you to grow your small businesses to the extreme. Discover our expert’s opinion on how Wordstream can elevate your case study writing in 2023.
What is a Case Study?
A case study is a thorough account of a customer’s interaction with a good or service that shows their success and frequently includes quantifiable results. Case studies are utilised for a variety of purposes, from corporate to academic research, in a wide range of contexts. They have a significant marketing influence because firms use realistic, real-world stories about actual customer experiences to persuade and convert consumers.
The finest case study writing describes a customer’s journey to success, outlining the actions they did and the outcomes they attained. Writing a strong case study requires that you:
- Make the consumer the focus of the tale, not a product or service, by celebrating them.
- In order for the experience of one consumer to be seen as relatable and practical for another customer, the tale should be written with a specific audience or target segment in mind.
- To ensure that readers understand the intended insights and messages, make your case study writing captivating and simple to read.
- Adhere to a consistent format and include all the information a potential consumer would find important and intriguing.
- Provide data in the form of precise numbers and customer testimonials to back up all of the success claims stated in the narrative.
How to Write a Case Study?
Case studies are unique in the sense that the customer’s narrative can be told in a largely consistent form. But that doesn’t nullify the possibility of originality. It makes sure that you understand how the case study fits into the organisation’s overall marketing objectives, along with a strategy for supporting content and platforms.
Here are the fundamental actions that help you in producing quality case study writing:
- Decide what you want to achieve.
- Select your customer or subject.
- Carry out research and collect information
- Select the appropriate format
- Compose a case study.
- Market your narrative
What is the Wordstream Tool?
Wordstream is a free tool to search keywords that makes the online advertisements of your business easy and fruitful. It has partnerships with big companies like Google, Facebook and Bing. It is a marketing tool that enables you to quickly evaluate and change the information for your entire search engine marketing campaigns. It provides a free template for your case study writing.
The platform offers web analytics tools that will help you choose the keywords that will make your advertising more valuable. It is the one tool of its kind that offer huge features, including pay-per-click publishing, editing, keyword research, suggestions, SEO, and monitoring tools. It also offers Wordstream Advisor that helps you to launch and optimise your paid campaigns, like increasing their click and conversion rates and engagement.
How Wordstream Elevates Case Study Writing?
Wordstream is a blessing for marketing agencies that help them to fulfil the requirements of their clients. Case study writing needs assistance, and Wordstream is your perfect partner in it. You can see various how to write a case study example there. It gives you a free case study template to use and a complete guide on a case study format.
- Start with a compelling title.
- Write a subtitle of the customer quote or provide any other detail.
- Add an image to enhance the visuals and engagement of the reader.
- Write a snapshot where you provide a quick history of your customer. Some points must be covered in your snapshot, like the client, industry, services or products provided and the results.
- Write a section on your customer’s problems or goals that they want to achieve.
- Add a new heading for the solution where you discuss how your customer found out about you and why they select you.
- Share the results and also discuss its benefits.
- In the end, write a conclusion with any more customer testimonials or words of praise. Add a customer’s words of wisdom and advice for your company. Create a strong call to action to contact your company.
How Can You Do Keyword Research for Your Case Study Writing on Wordstream?
List the keywords linked to your business that come to mind. Consider the various categories and subjects that apply to your firm. Don’t immediately worry about being too particular; instead, start broad. Use updated Wordstream to achieve your goals in marketing.
The updated keyword research tools from WordStream not only offer phrase suggestions and search volume but also let you filter results by nation and industry for more precise information. Search volume, CPC, and competitiveness for both Google and Bing are displayed in the results on a single page. By getting these results, you can share them by email.
Tips on Writing a Case Study
It is not as easy as you think to write a case study because it doesn’t comprise words only. There is much more to know about the case study to enhance its readability and progress. Here are a few tips to assist you in case study writing:
- Write your case study in easy language and short sentences.
- Make it clear and concise so that it can portray the objectives well.
- Write an engaging storyline to hook your readers till the end.
- Enhance the outcomes by adding a remarkable photo to it.
- Make it creative and interesting by compelling your angle.
- Make it more relatable to your business and target markets.
- Write it in a more consistent way and maintain a flow in it.
- Add some visuals to make it appealing and eye-catching.
- Be a helping hand, not the hero to save the world.
- Let your customers give their reviews about you and then add them to your story.
- Don’t expect too much from a case study like to be viral after publishing.
Conclusion
Case study writing is a useful and organic way to promote your business and get more customers. Get benefits from Wordstream that help you to achieve your marketing goal and elevate your case study writing. Do thorough keyword research through Wordstream and use its case study formats for students and businesses.
There are many companies that offer case study writing services to make this process easy for you. Such a credible source is The Academic Papers UK; a reliable case study writing service provider.
