People cannot purchase from you online if they cannot find you. That means any e-commerce website’s survival and success depend on search engine optimization (SEO).
You must optimize your website precisely if you want to rank higher in search results for the keywords you wish to target.
Learn how to attract visitors to your website and convert them into customers by reading the e-commerce SEO tips below.
Tips to boost your E-commerce SEO
Find the right keywords.
You must conduct keyword research to employ search terms that customers are actively using to find your business, services, and products.
Finding relevant keywords and including them on your e-commerce site is the first step in any e-commerce SEO plan. Because it aligns your content with people’s search intentions, keyword research is crucial.
However, it’s critical to recognize that that market is highly competitive. There will be a lot of competition among e-commerce websites over terms like these.
That is why you should look for long-tail keywords. Since fewer people look for them, they are more specific, implying less competition.
It is crucial to optimize your landing page’s meta title, description, header, and copy once you’ve chosen your target keywords. By carefully selecting your keywords, you can help Google recognize the kinds of products you are selling and match them with relevant search terms.
Utilize structured data for your online store.
Structured data markup is a beneficial function to have on your e-commerce website. It enables search engines to give users more details about the products you sell right in the search results.
Display your star rating, reviews, pricing, and availability to boost CTR and provide a better user experience for your customers.
Google can index and categorize your information more quickly with structured data. Integrating structured data into your product pages may enhance how your products appear in Google SERPs by improving how they show in rich snippets.
Customize your product images for both search engines and customers.
Images are one of the perfect on-page SEO tools for any e-commerce site. Furthermore, people want to see the product from every angle before they buy it.
One of the primary e-commerce site errors you want to avoid is using low-quality photos. Ensure that the photographs you upload are of superior quality but no more than 100KB. If not, your website’s loading time may suffer.
Next, add alt text with a relevant keyword to each image if you want visitors to find your e-commerce site using image search. Additionally, utilize phrases that characterize the product in the file names rather than generic ones like “image 1”.
Enhance your website’s speed.
The fact that Google prioritizes page speed as one of its ranking elements is well known. Page speed is beneficial for swiftly connecting customers with the products they want to search for.
The fact that Google prioritizes page speed as one of its ranking elements is well known. Page speed is beneficial for swiftly connecting customers with the products they want to search for.
Although not every owner of e-commerce websites can promise a flawless score of 100 on Google’s PageSpeed Insights, you can try to shorten load times by
- having fewer images on the pages
- compressing files
- using fewer social media widgets
- optimizing images
- using a lot of white space and avoiding clutter
- restricting HTTP requests and redirects
- shortening the response time of your serve
Improve the structure of your URLs.
URLs are a critical component of user experience and can help your e-commerce SEO initiatives. They not only inform site users of what to anticipate from a link, but they also communicate the topic of the page to search engines.
Avoid using URLs that are overly long, filled with numbers, and lack helpful keywords. By using the keyword in the URL, you can enhance the organization of your website, raise your ranking, and increase traffic to your products.
Make your website mobile-friendly.
Google declared in 2019 that its mobile device crawler would start analyzing websites. It means that it will scan your mobile website, evaluate its performance compared to industry standards, and assign you a ranking based on that evaluation.
Although Google is infamous for keeping its web crawling and ranking algorithms a secret, there are a few things they search for. For instance, ensure that:
- The content on your desktop and mobile versions is the same.
- Your videos and photos are optimized for viewing on mobile devices.
- Your on-page advertisements do not impede the mobile experience.
Your website should ideally be responsive, meaning it will change depending on the user’s screen size.
Additionally, the user experience must be consistent across all devices. The same content should be available to users on mobile as it is on desktop.
Remove broken links.
Broken links have a negative impact on SEO. They affect consumer experience in addition to website performance. Interlinking with broken product pages and categories will put users to a complete stop. While some visitors may stay and visit new pages, others are more likely to leave your website.
You can quickly find every broken link on your website and take the time to fix it if you have an SEO tool like Ahrefs, Semrush, or Moz. Unlink from them wherever you have linked them to accomplish this.
Ensure proper internal linking.
Internally linking to your product and category pages is similar to telling Google about the significance of these pages. Referred to as “link equity” or “link juice,” this is the transfer of authority from one specific page to another.
Linking to your own content aids e-commerce SEO, while external backlinks from high-authority websites have a considerably substantial influence.
If you have a blog, provide internal links to your items in your posts to boost them and show your readers relevant new products.
Avoid duplicate content.
Finally, always publish original material to avoid cannibalizing your own website and harming your search engine position.
If you sell several related products, you could be inclined to use the same product summaries or only tweak a few words here and there. But that’s incorrect. Always make an effort to create original descriptions.
Don’t copy and paste the product descriptions from the manufacturer’s website if you’re reselling the same items. Instead, you may fix all these issues by hiring a specialized SEO specialist, which can increase the authority and traffic of your website.
Wrapping Up!
For your e-commerce website, a strong online presence is crucial if you want people to locate you on the web. The above e-commerce SEO tips can help you drive organic traffic to your website.
You can also consider hiring a Digital Marketing and SEO company to grow your e-commerce business organically. In that case, Hashe is one of the leading digital marketing firms you can rely on! We guarantee exceptional results, driving you to immense growth. Get in touch with us today!
