What is the algorithm actually?
First, let’s talk about what the Instagram algorithm actually is. Essentially, it’s a set of rules and calculations that Instagram uses to organize the content Instagram users see.
You’ll often hear from people promising tricks and tips to help you “defeat” the Instagram algorithm. However, these tricks often fall short of their actual goal, which is to reach more people on Instagram. Our goal is that you work with (not against) the Instagram algorithm.
As you create Instagram content and engage with the algorithm, you will find that you can actually reach many more people. More importantly, it can help you connect with your target audience. It’s one of the best ways to convert followers into buyers.
4 key factors influencing the Instagram algorithm
Now let’s talk about the key factors affecting the Instagram algorithm. Here are the four things to keep in mind when creating content and engaging with your followers.
relevance
This means you need to create Instagram content that is relevant to your followers’ interests. When you create Instagram posts and videos that people want to like or comment on, they rank higher in their Instagram feed.
How does Instagram actually know your interests? One possibility is that Instagram looks at the content genres (i.e. travel, food, fashion, etc.) that you have interacted with in the past.
direct search
Instagram tracks your search history. The platform collects data from likes, comments, previous searches and posting locations to suggest content relevant to users’ interests. This affects what people see on their Instagram feed and explore page
Save to collections
Do you remember all those Instagram posts you saved? Well, Instagram collects this data. When you save a post, you show Instagram that you want more information about that content in the future. Because of this, encouraging people to save your posts is an effective growth strategy.
expenditure of time
From the minute you open the app, Instagram carefully follows what you do. This includes the time you spend viewing or swiping past a particular post. This helps Instagram to better understand which content you would like to see in the future and which rather less.
How to work with (not against) the Instagram algorithm
Now that you understand how the Instagram algorithm works, let’s talk about how you can work with (and not against) it. There are many things to consider when creating content.
But the most important thing is to think about “What’s In It for Them” (WIIFT). Why should your followers care about what you share? What you share should establish you as a point of contact in your industry niche. It should also help your followers feel connected to you.
So let’s break it down…
- When people get value from your content…they will SAVE it for future reference.
- When people derive value from your content… they SHARE it with their friends, they will comment, like and watch longer. They spend more time on your profile and on more of your posts.
This is how you slowly turn followers into buyers. Ultimately, people buy from people and brands they trust. you can also Buy TikTok Followers Malaysia.
Instead of always trying to drive sales, build a relationship with your followers. Once they trust you, they’re much more likely to be interested in what you’re trying to sell.
