Copyright is the set of laws that protects the intellectual property of the original content that you share on the Internet marketing.
The intention of this law is to prevent you, as a content creator, from using third-party resources without their permission, as well as preventing others from using your creations, thus violating the intellectual property rights of your brand or publication.
In this article we will explain what copyright is and how it affects your authority on a digital level, and we will also help you prevent your brand from being harmed.
Explaining what is meant by copyright.
Copyright is the right that every creator has over his work. This is an instant right, that is, it does not need any type of registration to enjoy the accreditation of authorship.
However, it is recommended that people protect their creations under the figure of some type of registry. Especially if the product in question is going to be capitalized in some way.
In simpler words, if the creation in question will be sold or generate some type of financial compensation, such as rights to a patent, it is important that you register it to avoid someone else claiming legal authorship over your design.
Who regulates copyright?
The entity that protects and regulates copyright is the World Intellectual Property Organization (WIPO), which is attached to the UN.
However, in each country there is a national body that, based on WIPO guidelines, registers the creations of the authors and issues a code or document number that accredits them as right holders.
Copyright on the Internet marketing.
One of the main problems or challenges that the Internet marketing presents is that it gives you the opportunity to broadcast your content to the whole world, but that can also cause someone to take it and expose it as their own.
Actually, the figure of copyright in the online world is exactly the same as in the offline world, this means that when you create a post for your company’s blog, that content already belongs to you or belongs to the brand.
The same applies to the illustrations, photographs, videos and other content formats that are uploaded every second to the web. So, when carrying out a link building strategy , you should try to cite the source in case you send your visitors to another page or place your name if you are doing guest blogging.
What are the types of copyright that exist on the Internet?
As we have mentioned, copyright exists from the very moment something is created, but the way to protect it is what changes.
On the Internet marketing and also in the real world, you have three legal figures that allow you to protect your content and, above all, your rights to a creation.
Of course, take into account that this type of registration only protects the content or physical part exposed there. But it doesn’t protect ideas, so if a person likes the idea that triggered your prototyping, they might as well create another way to come up with an equally workable solution, and that’s not illegal.
But returning to the subject of the Internet marketing, the 3 ways to protect your content are the following:
Register the content with the intellectual property agency of your country:
This would be ideal, but imagine having to record absolutely all the content you use in your inbound marketing campaign, first of all you would delay all the work and second it would be an unnecessary effort.
In general, companies only register their name and visual elements such as logo, in addition to paying web domain rights. This already gives them the copyright on everything that is presented on the page in question.
User Safe Creative:
Safe Creative is an intellectual property registration platform, where you can register anything for free, although it does not replace the country’s entities, much less OMPI.
Although the records on this platform have served as evidence in legal proceedings where copyright has been violated, achieving compensation to the victim.
Creative Commons Licenses:
Finally, you have the famous Creative Commons Licenses , which were created mainly to solve the legal vacuum that occurred with the birth of the Internet marketing.
Here you have a series of criteria through which you allow users to share your creations as long as they respect some guidelines, such as indicating your authorship, not making changes to the content, not charging for the material, etc.
How does copyright apply to social networks?
Every time you upload some content to social networks, you are assigning a part of your rights to that platform.
In simpler words, what you grant is a worldwide, non-exclusive license that allows them to: use, copy, reproduce, process, adapt and distribute your content in all known or unknown media.
This clause in the policies of social networks is so broad, so that no user violates the copyright of their friends by sharing a photo, a meme or any other content from a social media strategy .
But here is an important word, the only way not to violate copyright in social networks is to use the means that they provide to distribute the information- That is, use the share button, retweet or any other proper name of the platform.
Summary of the post and frequently asked questions about copyright:
What are copyrights?
Every creator is the owner of the copyright from the moment they have created a web resource, be it the web design of the page, content or even an infographic .
This means that you, as a creator, do not need to make a legal registration to be considered the author and owner of content, but registering it is what proves to others that it is indeed yours.
How should content be cited on the Internet marketing so as not to violate copyright?
The proper way to cite content is first to verify if you can make use of it or request permission from the author.
Once you have completed the previous step, you will only have to place: (Title of the piece, Author, Origin or source and the type of license).
It is summary the copyright restricts that your content is exposed without authorization and that other brands or companies benefit from it.