GOOGLE EXPLAINS WHY DISCOVER TRAFFIC COULD CHANGE OVER TIME

Google Discover is a platform that allows users to discover relevant content based on their interests and online behavior.

However, it is not uncommon to find that traffic from this platform can fluctuate significantly over time. To maintain or improve your visibility on Discover, it is important to know the reasons behind these variations.

In this article, we’ll look at the key factors behind why Google Discover traffic can change over time, as well as steps you can take to optimize your presence on this platform.

The top three reasons why Google Discover traffic may change over time 

Google states this in its documentation:

”Due to our ongoing efforts to improve the Discover user experience, sites may see a change in their traffic unrelated to the quality or frequency of posting of their content Keywords are the terms and phrases that users type into search engines. local seo agency involves researching and targeting relevant keywords for better visibility.

Here are the top 3 factors that cause traffic from Google Discover to vary:

1. Changing User Interests

One of the biggest factors influencing how Google Discover traffic fluctuates is changing user interests. Google Discover strives to personalize content based on each user’s activities and interests.

If a user’s preferences change over time, the type of content displayed in Discover will adjust accordingly.

2. The Variability of the Content Offered

Google Discover is not static. The platform is constantly evolving, updating its algorithm to offer a variety of content to users. This means that topics and content sources may change.

3. User Engagement

User interaction with content is another key element. If your content gets high engagement, it’s more likely to stay visible on Discover

On the other hand, less engagement can lead to lower traffic. It is therefore important to create engaging content to maintain a high level of user interaction, while maintaining a strong presence on Google Discover.

Steps to take to make content eligible for Discover

First, please note that making book marketing services content eligible for Google Discover does not guarantee that it will appear to users.

Source : Developers Google

Google states this in its documentation : ”Content may automatically appear in Discover if it is indexed by Google and complies with Discover’s Content Policies . No special tags or structured data are required. Please note that there is no guarantee that your site will appear in Discover.”

Google algorithms determine what content to display based on various factors, including user interests and behavior .

Here are 5 recommendations from Google to increase the chances of your content being eligible for Discover:

1. Optimize your page titles with authenticity

Use page titles that accurately reflect the content, without using gimmicks to increase click-through rates. Authenticity is key to attracting a truly interested audience.

2. Include captivating, quality images

Include high-quality images in your content, favoring large images that are more likely to drive visits through Discover. Large images (1200 pixels or more) enabled via the max-image-preview:large setting or using AMP format are recommended. Avoid using your site logo as an image.

3. Avoid artificial tricks to increase engagement

Refrain from using deceptive tactics aimed at artificially increasing engagement. Make sure the information provided in previews (titles, excerpts, images) is truthful and don’t forget the elements essential to understanding the content.

4. Avoid flashy content

Avoid creating sensationalist, provocative or scandalous content in order to attract as many Internet users as possible. Google Discover favors informative and relevant content.

5. Be in tune with current interests

Your content should align with current interests. It should tell a compelling story or provide unique information to pique the interest of Discover users.

Monitoring the performance of your content on Google Discover

For websites and web applications accessed through Google Search Console, monitoring Google Discover performance is important. This is done through the use of the Discover Performance Report.

This report shows important information like impressions, clicks, and click-through rates (CTR) for content that was displayed on Discover in the last 16 months.

However, it should be noted that this data will only be displayed if it reaches a minimum threshold of impressions, ensuring that only meaningful data is considered.

This report allows for in-depth analysis of your content’s performance on Google Discover, providing a clear view of its impact and visibility over time.

What is the difference between Discover and Google Search?

Discover and Google Search are both products offered by Google, but they serve different purposes and have distinct features.

Google Search : 

1. Google Search is primarily a search engine that allows users to enter specific queries or keywords to find relevant information on the Internet.
2. It primarily relies on user-initiated search to provide a list of search results.
3. Google Search provides a vast database of web pages, images, videos and other online content, and aims to provide the most relevant results based on the user’s search terms.
4. Users can filter and refine search results using various options and parameters, such as filters, date ranges, etc.
5. It is ideal for users who have specific questions or are looking for particular information, and is often used for search, survey, and general web browsing purposes.

Google Discover : 

1. Google Discover, formerly known as Google Feed, is a feature of Google’s mobile app and homepage that provides users with a personalized, continually updated content feed.
2. Discover does not require users to enter specific queries; instead, it proactively suggests articles, news, and other content based on the user’s interests and online activity.
3. It uses machine learning algorithms to organize content, taking into account a user’s search history, location, and preferences.
4. Discover includes a variety of topics, such as news, sports, entertainment, and more, and aims to keep users informed and engaged with content they might find interesting.
5. Google Discover is ideal for users who want to stay informed about relevant news and content without actively searching for it, as it provides personalized recommendations right on their Google app or homepage.

Simply put, Google Search is a search engine where users actively search for specific information, while Google Discover is a content recommendation feature that delivers personalized content without the need for explicit user queries.

Both meet different user needs and preferences.

In summary 

In conclusion, Google’s Discover traffic fluctuation is a natural phenomenon, influenced by changing user interests, content variability, and user engagement.

To maintain consistent visibility on this platform, it is essential to monitor these factors and adjust your strategy accordingly. Understanding these dynamics is the key to optimizing your presence on Google Discover.