The new report by Expert Market Research titled, ‘India Pan Masala Market Size, Report and Forecast 2023-2028’, gives an in-depth analysis of the India pan masala market, assessing the market based on its segments like types, prices, packaging, and major states.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
India Pan Masala Market Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
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The key highlights of the report include:
Market Overview (2018-2028)
• Historical Market Value (2022): USD 42,200 Crores
• Forecast CAGR (2023-2028): 10%
The increasing consumption of pan masala in rural and semi-urban areas of India is driving the market growth. The wide availability of the product in several flavours across the country is driving the market growth. Over the forecast period, the increasing popularity of pan masala as a mouth freshener and throat-calmer after consumption of a spicy meal is anticipated to be a major driving factor of the market.
Indian states, such as Uttar Pradesh and Bihar, are the highest consumers of pan masala and the product has been consumed traditionally. The easy availability of pan masala in the stalls in these states is anticipated to increase the demand for the product in the coming years.
India Pan Masala Industry Definition and Major Segments
Pan masala is defined as a chewable mixture made up of areca nut, along with slaked lime and catechu. Pan masala is one of the most addictive substances in the world. It is sometimes consumed to aid the digestion process and to improve breathe. It can be served with or without tobacco.
On the basis of type, the market can be segmented into:
• Pan Masala with Tobacco
• Plain Pan Masala
• Flavoured Pan Masala
• Others
By price, the market has been divided into:
• Premium
• Non-Premium
The market can be broadly categorised based on packaging into:
• Pouch
• Cans
• Others
The regional markets for India pan masala include:
• Uttar Pradesh
• Bihar
• Madhya Pradesh
• Maharashtra
• Haryana
• Odisha
• Jharkhand
• Delhi
• Others
India Pan Masala Market Trends
The key trends in the pan masala market in India include the aggressive and branding and promotion of the major pan masala makers. The market is witnessing an increased investment in the surrogate advertising of the product, which is propelling its sales. With innovation taglines and increasing number of potential customer base watching TV, the demand is likely to grow further in the coming years.
Moreover, the growing research and development activities aimed towards producing pan masala with innovative flavours and attractive packaging, is anticipated to be another key trend in the market. However, the growing awareness pertaining to the ill-effects of limitless consumption of the product is likely to aid the market in the forecast period.
Key Market Players
The major players in the Global India Pan Masala Market are :
- DS GROUP
- Manikchand Group
- Godfrey Phillips India (Modi Enterprises)
- Kothari Product Limited
- Dharampal Premchand Limited
- Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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