Instagram or Blog? It is something that we all ask ourselves when creating content. Instagram has quickly become the perfect social network to grow and generate income. It is trendy, allows you to work on various audiovisual formats, and brands have found an ideal space to promote themselves. Instagram influencers are among the top earners per post, on par with YouTubers regarding ad partnerships.
Blog posts work with quite a different dynamic than Instagram, but that doesn’t mean that, as an Instagrammer, you can’t take advantage of it. And don’t worry if you feel that writing is not your thing. A blog can be about anything, and your followers are interested in hearing your perspectives on what you do and know.
If you want to know the most important reasons why having a blog can complement your career as an Instagrammer, keep reading and find out about this new opportunity.
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The Advantages of keeping a blog in 2023
Even if you’re already doing well on another social network, you can always start a blog to complement and expand the content you already create. There are many ways in which a blog can help grow your audience and retain followers who already consume your content.
These are just some of the most noticeable advantages of opening a blog in 2023:
Expand your content
If you dedicate yourself to visual content, then, of course, Instagram is the social network for you. However, having a blog can complement your work on social networks in a significant way.
On the one hand, the content on networks is quite brief, so it lasts a very short time before the feed of your followers. This is because the number of people using Instagram is increasing exponentially, and t-he algorithm does what it can to display the most relevant content.
However, a blog allows you to create a space exclusively yours to show all your work without interruptions. And really, dedicating yourself to writing is the least of it; A blog is a space on the web where you can commit to anything, from recipes to audiovisual works.
Let’s say you’re a photographer, and you post your images on Instagram. You can build an essential base of followers there, but you must also maintain harmony in your profile.
A blog can help you publish all the material you like, create categories and catalogues, galleries, and even give more extensive descriptions of your sessions. Blogs are unique opportunities to be as free as you want, showing more of what you give on social media.
Expand your audience
Despite what is believed to the contrary, the truth is that many people continue to read blogs. The idea that today’s Internet users do not read long content has become very popular. However, statistics show that close to 77% of users continue to consume blog content. That’s a lot of people!
Being on more than one channel allows users to find you more often. This is true for influencers of all social networks, but the truth is that there is a very close relationship between Instagram and blogs.
Both platforms can go very well together, as it feeds both followers who are looking for more visual and immediate content and those who take the time to explore further what you have to offer.
A blog helps you grow your audience by delivering related content with different dynamics on two channels. On the other hand, it allows you to delve into what you are already offering and play a little with your content in general.
Take advantage of new forms of advertising
If you work on Instagram, you know that advertising on this platform works in a particular way. Networks like Instagram and YouTube have allowed performance marketing to position itself as one of the best advertising strategies on the Internet.
But these networks are just some platforms where you can apply this type of advertising. Blogs are one of the favourite methods for working on affiliate marketing, thanks to the fact that they are the perfect platform for reviews, comparisons, and good storytelling around a brand or product.
In short, it is not about choosing between an Instagram profile or a blog, especially when you can combine both benefits to receive twice the results.
Taking care of two platforms in a compromised way means a considerable investment of time. However, expansion is natural when it comes to content on the Internet. To generate income from the most popular influencers, you must apply yourself in all the areas you decide to undertake.
What is more profitable? Instagram or blog?
In terms of business, is it profitable to start a blog as an Instagrammer?
Yeah! Expanding your Instagram profile to a blog is a decision that is becoming increasingly popular among influencers on both platforms. Although it is more common to see bloggers with Instagram profiles where they share their content, not all Instagrammers have a blog.
The genuinely profitable aspect of having a blog with many visits and an Instagram profile with enough followers is that the opportunities to earn money with both platforms increase twice.
So we will explain the main methods to generate profits with your blog.
CPA or Cost per Action
You will have heard of the Cost per Action or Acquisition if you want to produce income online for a long time. In short, it is about directing certain actions to a specific brand to earn a certain amount. It’s one of the most popular forms of online advertising and incredibly effective on blogs.
The CPA is one of the main strategies you should adopt when you start a blog, and if applied correctly, it can bring you many benefits. For example, when you integrate native advertising into your blog content, you have a perfect chance that your followers will click on the ads. This takes them to the landing page of the brand you promote, and if it is attractive enough, a lead is generated, or even a purchase is made.
The actions with which you can generate money may vary. It can be clicks, leads, subscriptions, or purchases; all these are actions that depend on the interests of the brands.
Affiliate Links
Affiliate programs are the holy grail of income generated through blogging. And it is that affiliate marketing has quickly positioned itself as the best way in which both influencers and brands can earn money through strategic collaborations. It is a safe way that gives you good financial opportunities and expands your network of business contacts.
Affiliate links are unique links to your content that lead to the purchase page for a particular service or product. The blogger gets a commission if a customer buys this product through your link. You can often see these links in review articles, comparisons, or personal experiences with the link brand.
When it comes to blogging, affiliate links can work wonders. This is because it is much more natural to insert a link into an article that can lead to a sale with just one click. For Instagram or YouTube, these links take the form of personalized codes through which you can usually get the product at some discount. The old ‘use my code KITCHEN10 to get this aluminium spatula on sale ‘.
Optimizing your content
Just as a good Instagram profile has strategies and tactics to amass followers, the same applies to driving traffic to your blog. And when it comes to blogging, more traffic equals more profit.
SEO strategies are your main tools for positioning your blog among the first results of any search engine. So, in addition to creating quality content that meets the needs of your Instagram audience, you also need to optimize it so that more people can find it.
Optimizing your blog, in general, is a matter of following basic rules of presentation, loading speed, and of course, the use of keywords. The latter are the ones that will make you match the searches of the users to whom you want to direct your content, so make sure to use them very well.
Blogging vs. Instagram?
The truth is that there is no specific winner. Let’s look at it this way: a profile with 100,000 followers on Instagram attracts many opportunities to work with brands willing to sponsor you. However, about 500 visits to a well-positioned blog post can bring you enough traffic to rank among the top results.
Between both platforms, the main difference is the attention span they receive from their followers. On Instagram, posts can get a lot of interactions and rank at the top of the feed, but only for a very short period. However, this does not mean that many conversions for the brand do not arise from these interactions. Moreover, this guarantees revenue per post beyond what the influencer charges.
On the other hand, a well-optimized blog post can link to an Instagram profile with an audience genuinely interested in its content. As a result, this blog will receive constant traffic that can also lead to purchases from affiliate links and CPAs.
Also, blog posts have a much longer life than any post on any social network. This means that, over time, this article will continue to generate income that will increase with the increase in traffic to the blog.
As you will see, the best strategy is connecting your Instagram profile and blog to receive benefits together. Working with both platforms will only give you more opportunities to create better content and increase your income with different advertising dynamics.
For guest post: https://techhackpost.com/
