The ‘Malaysia Cordial Drink Market Size, Share, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the Malaysia cordial drink market, assessing the market on the basis of its segments like flavour, nature, type, packaging, and distribution channel.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Malaysia Cordial Drink Market Share, Size, Trends, Report, Key Player, Major Segments and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 3.8%
The increasing health awareness among the consumers is primarily driving the growth of the Malaysia cordial drink market. A large number of people prefer food and beverages with natural ingredients, thus driving the demand for cordial drinks in the country. With the presence of herbs and fruits, it offers a healthy alternative to alcoholic drinks or carbonated drinks that may contain extensive synthetic components. Rise in number of health-conscious consumers across the country are leading to the need for the increasing production of cordial drinks that are tasty and provide several health benefits.
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The innovation of cordial drink products and new launches in the country directly impact the Malaysia cordial drink market as there are more options for consumers to choose from. Researchers are looking for ways to implement new technology for production with the rising demand for cordial drinks, there is enhanced potential for experimentation. The popularity of sugar free drinks is on the rise, so the usage of sugar free cordial drinks will be extremely beneficial to people who suffer from various health conditions and want to control their blood sugar levels. The presence of fruits and herbs in the product adds specific taste and improves the appeal of these drinks.
Rise in disposable income of the people allows them the luxury to invest in certain costly products, including premium cordial drinks, that will benefit their overall health and have better quality of ingredients. Those with high income are willing to invest in high quality of brands that can offer multiple benefits, which increases the share of the Malaysia cordial drink market.
The heightening consumer exposure to a wide range of cordial drinks, due to their easy availability at supermarkets and convenience stores, are further driving the growth of the Malaysia cordial drink market. Some online retail distribution channels offer a wide variety of this drink thus exposing new customers to different variations of the product and instigating a newfound interest in the cordial drinks. Its non-carbonated formula is easy to prepare and makes it a quick, healthy drink for the adults, thus urging an increase in its production.
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Increase in the number of key players in the market is projected to fuel the growth of the Malaysia cordial drink market in the upcoming years. This includes agreements and partnerships with other domestic players and strategic branding on social media platforms and websites to raise the popularity of cordial drinks in the country.
Malaysia Cordial Drink Industry Definition and Major Segments
A cordial drink refers to a non-alcoholic drink or sweetened syrup with fruit flavour. It is a versatile drink that contains herbs, fruit concentrates, and supplemental flavours. The cordial drink can be combined with water, soda water, or other liquids to produce a flavoured beverage. This beverage serves as a substitute for the traditional alcoholic drinks and highly processed carbonated sodas.
On the basis of flavour, the market is classified into:
- Mixed Fruit
Based on nature, the market is bifurcated into:
On the basis of type, the market is segmented into:
- Sugar Free
Based on packaging, the market is divided into:
- PET Bottle
- Glass Bottle
- Aluminium Cans
On the basis of distribution channel, the market is categorised into:
- Convenience Stores
- Online Retail
Malaysia Cordial Drink Market Trends
A key trend propelling the growth of the Malaysia cordial drink market is the rising demand for non-alcoholic and non-carbonated drinks among consumers of all ages. The popularity of cold drinks in summer leaves a positive impact on the market as people need relief from the hot weather and cordial drinks provide a cooling effect and necessary hydration to the body, thus driving its sales.
Changing consumer demands have led manufacturers to look for creative ways to manufacture and package cordial drinks. Addition of vitamin C that is beneficial to the health as well as adds taste to the beverages is positively impacting the Malaysia cordial drink market. The declining demand for soft drinks, due to the added preservatives, have augmented the popularity of cordial drinks as they are considered safer to consume and provide overall similar effects as soft drinks but with reduced health risks.
The rapid growth of online sales also serves as a growing trend in the Malaysia cordial drink market. The ease of buying from the comfort of the homes is contributing to an increase in popularity of cordial drinks, as more people prefer not to travel to their nearest store and instead take the assistance of a delivery service. Various discount offers available through online retail further increase consumer interest as sometimes the cordial drinks are available at lower rates on online shops. Increase in the websites selling cordial drinks with bonus offers or additional discounts also adds to the market share.
Key market players like Fraser and Neave, Limited, establish their brand by promoting the unique combination of cordial drinks with rare, flavoured fruits, thus drawing the attention of customers. Flavours like blackcurrant, and blueberry are rarer and pique the interest of the consumers that want to try different varieties of cordial drinks, thus giving the market players an opportunity to expand their product catalogue with rare blends.
Key Market Players
The major players in the Malaysia cordial drink market report are:
- Fraser and Neave, Limited
- Red Horse Fruit Juice Manufacturers SDN. BHD.
- Suntory Beverage Food & Asia
- K.H.H. Double Lion Fruit Juice Manufacturing SDN. BHD
- Orange Crush (M) Sdn. Bhd.
- Jalen Sdn. Bhd.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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