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Building Your Online Store: Essential Steps and Strategies for Success on the Drupal Platform

eCommerce is taking the space of retail business as reports suggest that it will take more than 22% of the overall sales in 2023. It is inevitable that eCommerce will dominate the future of retail businesses, and there is a severe need for it if you have any business.

There are plenty of platforms that can be used to build and set up an online store like Shopify, Magento, Drupal, WooCommerce, BigCommerce, etc. You should hire Drupal agency London to get the best results with eCommerce solutions for your commerce business.

What is Drupal?

Drupal is a free and open-source CMS (Content Management System) that is written in PHP programming language. It can be used to customise and create simple and complex websites and web-based applications. It can easily create, manage, and publish online content.

Drupal uses a modular architecture, which means that its functionality can be extended and customised with the help of various plugins. It also has a large and active community of developers and users who contribute to its development and support.

Some of the key features of Drupal include its powerful taxonomy system, which allows users to categorise and tag their content, and its flexible themes, which enable users to design their website’s appearance. It also comes with extensive API support, which allows developers to integrate Drupal with other web-based applications.

Why use Drupal for eCommerce development?

There are several reasons that make Drupal an outstanding choice for eCommerce store development. The platform is known for its high level of security, and there is an entire Drupal Security team dedicated to monitoring the core code and reviewing issues to ensure that it remains secure. 

It is a trusted platform for businesses of all sizes to build and operate their online stores. Additionally, Drupal Commerce offers a wide range of ready-made solutions, including products, carts, stores, orders, and payments, that allow users to build an online store from scratch even if they don’t have much coding experience.

The platform is incredibly customisable and there are a lot of features that users can configure using the user interface. Moreover, additional modules often have integrations that work via UI as well, which makes Drupal Commerce a flexible and scalable solution for businesses looking to create an online presence.

It now has a great variety of payment and shipping system integrations thanks to the fact that many companies working with Drupal Commerce share the features they develop with the Drupal community and publish a lot of modules that further extend Commerce. 

Make your eStore successful with Drupal

Here are some tips for making your Drupal eCommerce store a success:

Plan your eCommerce business

Before building your website, plan out the structure, features, and functionality that you want to include in your Drupal eCommerce store. This will help you create a website that meets your business needs and customer expectations.

Use responsive design

Make sure your website design is responsive and looks good on all devices, including mobile devices, tablets, and desktop computers. A responsive design will help you provide a seamless user experience to your customers, no matter what device they are using.

Optimise your eStore for search engines

Use Drupal’s built-in SEO tools to optimise your website for search engines. This includes optimising your content, using relevant keywords, and creating meta descriptions and titles for your pages.

Offer secure payment options

Use secure payment gateways to process payments and ensure that your customer’s payment information is protected. It is helpful in increasing the trust factor among users on the eCommerce platform.

User-centric approach

Make sure your website is easy to navigate, loads quickly and provides a smooth user experience. This will help keep your customers engaged and increase the likelihood that they will make a purchase.

Provide excellent customer support

Make sure to provide excellent customer support to your customers. Respond to their inquiries promptly, provide clear instructions, and be available to assist them throughout the purchasing process.

Leverage Drupal Commerce modules

Use Drupal Commerce modules to extend the functionality of your website and provide additional features that can help increase conversions and customer satisfaction. For example, you can use modules for abandoned cart recovery, product recommendations, and social sharing to drive more sales.

Leverage Drupal for your eCommerce store development needs

Drupal is a powerful and flexible content management system that can be used to create robust and feature-rich eCommerce stores. Here are some ways you can utilise Drupal for eCommerce store development:

Install and configure Drupal

Drupal Commerce is a powerful eCommerce solution that is built specifically for Drupal. It provides a range of features and functionality that can help you create a customised and user-friendly eCommerce store. Once you install and configure Drupal Commerce, you can start adding products, setting up payment gateways, and configuring shipping options.

Choose a responsive eCommerce theme

Drupal offers a range of responsive eCommerce themes that can help you create a visually appealing and mobile-friendly website. You can choose from free or premium themes, depending on your budget and requirements.

Use Drupal modules to extend the functionality

Drupal has a vast library of modules that can be used to extend the functionality of your eCommerce store. Review modules, integration modules, abandoned cart recovery modules, etc., can be added through these modules.

Optimise for SEO

Drupal is built with search engine optimization (SEO) in mind, so you can easily optimise your eCommerce store for search engines. You can use Drupal’s built-in SEO tools or install SEO modules to help improve your website’s visibility in search engines.

Offer multiple payment and shipping options

Drupal Commerce provides built-in support for various payment and shipping options. You can configure your eCommerce store to offer multiple payment gateways, such as PayPal or Stripe, and multiple shipping options, such as flat-rate shipping or weight-based shipping.

Provide excellent customer support

Use Drupal’s built-in features, such as contact forms and support tickets, to provide excellent customer support to your customers. You can also use modules to add live chat functionality to your eCommerce store, making it easier for customers to get the help they need.

Grow your eCommerce with Drupal

There is a cutthroat amount of competition in eCommerce, however, so growing your business is easier than ever with quality solutions. With a foolproof strategy, you can get a scalable store and grow in the online retail sector.

Moreover, Magento agency London can help you with the development of a scalable eStore that can even work at peak load conditions.

By utilising Drupal for eCommerce store development, you can create a robust, customizable, and user-friendly eCommerce store that meets your business requirements and provides a seamless shopping experience to your customers.



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